Private & Confidential
Social Findings · July 2026
Your audience is small —
and unusually loud.
A snapshot of @kimanijack_ — creator account, Athens-Clarke County, Georgia. High-engagement early audience with a clear UK core. This is the starting position Astra will build from.
Followers
2.7k
Avg. likes
1.7k
Per post
Engagement
65.84%
Above avg.
Est. reach
3.8k
Per post
Avg. reel plays
34.2k
Reels
Avg. impressions
5.7k
All content
Avg. comments
19
All content
Fake followers
19.81%
Detected
Growth · Jan → Sep
Momentum is compounding.
Followers have nearly doubled in nine months and likes are up ~8× — the audience is small but the curve is right.
Followers
3.1k
+94% vs Jan
Likes
3.9k
+680% vs Jan
Content performance
Reels are the engine — engagement is the story.
All content
- Engagement rate
- 65.84%
- Est. impressions
- 5.7k
- Est. reach
- 3.8k
- Avg. likes
- 1.7k
- Avg. comments
- 19
Above average for creators this size
Reels
Engine- Engagement rate
- 48.06%
- Avg. plays
- 34.2k
- Avg. likes
- 1.3k
- Avg. comments
- 21
- Avg. shares
- 40
Reels drive the majority of reach
Stories
- Est. reach
- 615
- Est. impressions
- 615
Under-used surface — room to scale
Engagement rate distribution
Where Kimani sits versus the wider creator population by engagement rate bucket.
Kimani is in the >20.96% top band
Popular posts
The top six posts, ranked by reach.
One breakout reel is doing the heavy lifting — 29.6k plays sits ~7× above the next best.
#129.6k
Plays
232
Likes
#24.3k
Plays
35
Likes
#34.1k
Plays
99
Likes
#43.1k
Plays
22
Likes
#53.0k
Plays
12
Likes
#62.6k
Plays
42
Likes
Follower quality
Real people, reachable accounts.
19.81% fake follower rate sits just above the creator median. Reachability skews toward smaller, active accounts — the profile Astra wants for authentic amplification.
Audience reachability
How many accounts each follower follows
Fake follower distribution
Kimani vs the wider creator population by fake-follower rate bucket.
Kimani 19.81% · near median
Audience
Who's watching.
A UK-led, mostly female, 18–34 audience — a defined commercial demographic for lifestyle, performance and consumer categories.
Gender
Female
80%
2,123
Male
20%
531
Age split
95.47% aged 18–34
Top countries
UK-dominant audience
Top cities
Greater London leads
Voice & context
What his audience talks about.
Popular hashtags
Popular mentions
Social benchmark
How your profile compares to Astra's top performers.
Kimani today, versus two established Astra athlete profiles.
Kimani Jack
@kimanijack_
- Followers
- 2.7k
- Avg. likes
- 1.7k
- Engagement
- 65.84%
79.55% UK · 95.47% aged 18–34
High engagement · early-stage audience
Laviai Nielsen
@laviai
- Followers
- 214.6k
- Avg. likes
- 6.1k
- Engagement
- 1.85%
US + UK-led · sports / fitness / travel
Established profile · broad commercial appeal
Grant Holloway
@flaamingoo_
- Followers
- 153.4k
- Avg. likes
- 2.0k
- Engagement
- 1.30%
US-led · sports / activewear / Olympic
Global elite profile · premium brand relevance
What this tells us
- 1
Kimani has the smallest audience today, but by far the strongest engagement.
- 2
That suggests real audience resonance and strong upside if reach is scaled properly.
- 3
Astra's job is to turn elite performance into wider reach, sharper positioning and commercial value.
The next step
Astra's job is to turn elite performance into wider reach, sharper positioning and commercial value.
Private & Confidential · 2026